Top Dawg management took it to Twitter to confirm that These Days… is scheduled for a June 24, release date. The clip ends with the album's cover art and release date. The video clocks in a minute and a half, because of the removal of the two guest rappers' verses, finds a blood-soaked Ab-Soul, re-imagined as Jesus Christ, trekking alone through a desert environment with a wooden cross on his back and a crown of thorns on his head. On May 30, its music video, which was directed by Dave Free and APLUSFILMZ, was released. The song was inspired by Nas' "The Cross", and features guest verses from Action Bronson and Philadelphia-based rapper Asaad. On May 22, Ab-Soul released a song, titled "Stigmata", via TDE's SoundCloud page. On May 5, 2014, Ab-Soul took to Twitter, announcing that his third solo effort would be titled These Days…. On April 18, 2014, Ab-Soul premiered a song, titled "Tree of Life", to promote the album. He also revealed that the album is about progression and confirmed there would be appearances from his TDE label-mates, as well as the production from a hip hop producer Statik Selektah. On January 6, 2014, in an interview with Bootleg Kev, when speaking on the album, Ab-Soul stated: "Ali is mixing it right now," and that they were waiting on the perfect way to present the project, as a result of creative releases such as Nipsey Hussle's Crenshaw. Later that week, he confirmed that his new album has been turned in for mixing and cleared up these rumors that it was initially titled Black Lip Pastor. On October 25, Ab-Soul released a track, titled "Dub Sac". On October 17, 2013, Ab-Soul stated that he was close to finalizing it. The following day he would speak to XXL, to confirm that JMSN and Jhené Aiko will be appearing on the upcoming project. On August 6, 2013, Ab-Soul announced that he was working on a new project. People like recording there 'cause of the vibe." Release and promotion "Very psychedelic, you could lose track of time. He called the recording process for These Days… "fun" and says he recorded most of the album at fellow American rapper Mac Miller's Los Angeles home: "We had a lot of fun in that red room," Ab-Soul says. On June 1, 2014, Ab-Soul described the album would be a "Top Dawg party" and will feature the production from Sounwave, Tae Beast, Skyhe Hutch and Tommy Black, among others. The vibe of music and life right now like the last couple of years." Recording and production I just wanted it to be a little time capsule of the last couple of years since my absence. When speaking on the album's title with HipHopDX, Ab-Soul stated: "It's kind of like self-explanatory. It was great recording, but I just couldn't wait for this part." I recorded the majority of it at Mac Miller's house, so you know that was just crazy. The recording process was very fun, of course. This is what I’ve really been waiting on. When asked about what had been his favorite part of creating These Days…, Ab-Soul answered: "It would probably be this part – being able to present it and talk about it. There will be a lot of references to the vibe of today, the sound of today and the subject matter of today." I want to try and touch as many bases as possible. When asked about what should listeners take away from These Days…, Ab-Soul answered: "Balance. In May 2014, in an interview with Jay Z's Life+Times, Ab-Soul spoke on several topics. On May 5, 2014, after clearing up these rumors that his new album was initially titled Black Lip Pastor, Ab-Soul later revealed that the true title for his new album will be called These Days…. The album's production was handled by Digi+Phonics' Dave Free, Sounwave and Tae Beast, among others such as Rahki, Curtiss King, DJ Dahi, Like of Pac Div, Terrace Martin, Corin Roddick, Mac Miller as Larry Fisherman and J. The album features guest appearances from Black Hippy affiliates Kendrick Lamar, ScHoolboy Q and Jay Rock as well as Rick Ross, Lupe Fiasco, Action Bronson and Mac Miller (as Delusional Thomas), whose in-house studio is where Ab-Soul recorded the majority of the record, among others. The record serves as the follow-up to his critically acclaimed Control System (2012). It was released on June 24, 2014, by Top Dawg Entertainment (TDE). is the third studio album by American rapper Ab-Soul.
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